The era of giant software subscriptions is ending, and small teams are why
TThe Tube · Opinion
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The Wire
Everything happening in the creator world, as it happens. Our own reporting is marked in red; everything else links to its source.
Today
Yesterday
- YouTube wants to be your editor, your agent and your co-host TThe Tube · Analysis
- Meta is turning Facebook and Instagram into video apps first TThe Tube · Analysis
- TikTok wants the sale to happen inside the For You feed TThe Tube · Analysis
Monday 5 October
- Write the thumbnail before you write the script TThe Tube · Craft & Tips
- The first 30 seconds: how to open a video so people stay TThe Tube · Craft & Tips
Sunday 4 October
- Better audio on a small budget starts with where you put the mic TThe Tube · Craft & Tips
- How to light a talking-head video with one or two lights TThe Tube · Craft & Tips
- What your analytics are actually telling you TThe Tube · Craft & Tips
Saturday 3 October
- Short-form or long-form? How to decide where an idea belongs TThe Tube · Craft & Tips
- How to price your first brand deal without underselling yourself TThe Tube · Creator Economy
- Sustainable upload schedules: how to keep creating without burning out TThe Tube · Craft & Tips
Friday 2 October
- Going live for the first time: a practical checklist TThe Tube · Craft & Tips