TTubefilter Via the wire

Dhar Mann wants to broker $100 million in creator/brand deals, and also he’s opening “Creator City” in Los Angeles

Originally published
Dhar Mann has his name in lights at this year’s Advertising Week New York. As the event’s first “Chief Creator Officer” (and keynote speaker) he came in with a pledge to liaise between brands and creators in hopes of brokering $100 million worth of sponsorship deals by the time AWNY ends. According… Excerpt from tubefilter.com
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The Tube’s take

That's something you might want to look at carefully. Tubefilter, citing Digiday, reports that the $100 million rests on pledges from CMOs Mann won't name. They aren't signed deals. They could be mates in the pub; they could be anything. So while it's a fantastic headline, and if it's true it bodes well for the creator economy, I'd like to see some of it in writing, or actually happening, before I open the champagne.

Creator City, a four-acre Los Angeles campus with five soundstages due to open in February 2027 according to Tubefilter, could be useful for LA-based teams. The report doesn't say who gets access or what it costs. Ask both before planning around it.

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