Craft & Tips
Better audio on a small budget starts with where you put the mic
Viewers will forgive soft video long before they forgive bad sound. Most audio problems can be fixed with placement, a few blankets, and sensible levels.
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YouTube
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Craft & Tips
How to light a talking-head video with one or two lights
You don't need a studio full of gear to look good on camera. Understanding key, fill, and back light, plus the window you already have, gets you most of the way.
Craft & Tips
What your analytics are actually telling you
Click-through rate, retention, and returning viewers each answer a different question. Read them together and they point to what to fix next.
Craft & Tips
Short-form or long-form? How to decide where an idea belongs
Not every idea fits every format. Here's how to match concepts to the right length, and how to repurpose without your audience feeling served leftovers.
Creator Economy
How to price your first brand deal without underselling yourself
A sponsorship is more than a fee for a mention. Before you name a number, understand what you're actually being asked to provide, for how long, and on what terms.
Craft & Tips
Sustainable upload schedules: how to keep creating without burning out
Consistency matters, but not at any cost. Batching, buffers, and planned breaks can help you build a rhythm you can actually keep.
WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)
Update, Oct. 6: This story has been updated to more accurately reflect the relationship between WME and Erling Haaland. WME just unveiled Creator Labs, a new team within…
Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a YouTube l…
Craft & Tips
Going live for the first time: a practical checklist
A first stream doesn't need to be perfect, but a little preparation goes a long way. Here's what to set up, test, and plan before you hit the button.