Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/04/2026
For T-Series, the good times just keep on rolling. After leading the Global Top 50 for all of September, the Indian entertainment company kept its winning streak active a…
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Creator Economy
Latest stories
TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.
In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As a result, its American impact continued to grow, and the number of businesses relying…
TikTok’s ad network bet: More reach, more budget
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
Creator Economy
How to price your first brand deal without underselling yourself
A sponsorship is more than a fee for a mention. Before you name a number, understand what you're actually being asked to provide, for how long, and on what terms.
WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)
Update, Oct. 6: This story has been updated to more accurately reflect the relationship between WME and Erling Haaland. WME just unveiled Creator Labs, a new team within…
Slow Ventures is investing in creators’ “cults”
Slow Ventures cofounder Sam Lessin says his company is investing in cults. “I think we’re past the moment of mass-market creators, like Beast Industries,” he told Adweek.…
Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a YouTube l…
Beehiiv creators are buzzing about a new price increase
Beehiiv, a creator platform that has risen in popularity as an alternative to Substack, is increasing its prices - and many users aren't happy. In a post explaining the i…
What even is a ‘microdrama’?
On Monday, Variety reported that RoseBerry Media is recutting episodes of the Australian soap opera Neighbours "into microdramas." These clips will be available on Epis,…